Understanding the Back-of-Pack Strategy for cross selling
Key Points:
Purpose: To promote other Tata Salt variants and increase product trials.
Placement: A dedicated section named "Also Explore" on the back of the pack.
Design: Space for two product packs within the "Also Explore" section. Optimising space for highlighting its use or benefits.
Regional Variation for promotion:
North and Central: Tata Salt Lite and Rock Salt
West and East: Tata Salt Lite and Immuno
South: Tata Salt Crystal and Lite
Potential Benefits:
Increased Product Awareness: Consumers are exposed to other Tata Salt options.
Potential Cross-Selling: Encourages consumers to try different variants based on their needs.
Enhanced Shelf Impact: Reinforces Tata Salt's brand presence and product range.
Efficient Use of Packaging Space: Maximizes the back-of-pack for promotional purposes.
By effectively implementing this strategy, Tata Salt can potentially boost sales and strengthen its market position.
