Products are designed for men's hair styling. There are 4 variants tailored for different hairstyles, each offering varying levels of hold and shine. Our task was to create infographics for each product to enhance the visibility of this information. We accomplished this by developing a pop-up sticker that illustrates the achievable hair style for each product. Overall, the pop-up sticker improves shelf visibility, making the packs easy to spot from a distance.
Improving Code 10 Pomade Visibility: A Successful Strategy
Problem: Code 10 Pomade faced challenges in communicating product benefits and differentiating its four variants effectively on the shelf.
Solution: The introduction of informative infographics and innovative pop-up stickers has significantly enhanced product visibility and consumer understanding.
Key Improvements:
Clear Product Differentiation: Infographics provide detailed information about each variant's hold, shine, and ideal hair type, enabling consumers to make informed choices.
Enhanced Shelf Impact: The pop-up stickers offer a dynamic visual representation of achievable hairstyles, capturing attention and encouraging product trial.
Improved Consumer Experience: By providing clear and concise information, consumers can easily identify the perfect pomade for their desired look.
Overall, this combined approach has transformed Code 10 Pomade from a product with potential to a standout on the shelf, driving sales and increasing brand loyalty.
