"Dettol Season Is Monsoon Season"
Objective: To effectively communicate the essence of the monsoon season through a prominent visual representation.
Key Visual Specifications:
Relevance message: Dettol provides protection against 99.99% of illness-causing germs.
Promo message: Dettol’s 75g soap now offers 100g at no additional cost.
Contextualization: Association with the Monsoon and T20 World Cup (ongoing events during the 2024 Monsoon season).
Design Solution:
We have combined the refreshing energy of the monsoon with the thrill of the T20 World Cup to deliver a campaign that's both impactful and informative.
There are 2 parts of Dettol 2024 Monsoon campaign we designed
1. Dettol century that's relevant to T20 World cup season
2. Relevant for monsoon season which can be on billboards and walls even after T 20 world cup season is over.
This campaign was successfully executed in North India.
