Dove Anti Dandruff Shampoo revamp project.
Dove is known for its nourishment and care. This design is to reassure the consumers about the the balance between cleaning dandruff and giving nourishment to the hair.
Clinically proven anti dandruff solution reassures consumers on the anti dandruff capability of the product.
The symbol shows the dandruff cleaning and nourishment balance.
and helps consumers understand visually that "Care" and "efficacy" both come together in this shampoo.