Heritage Truly Good Sweets is a brand that specializes in traditional Indian sweets. They are known for their high-quality ingredients and authentic flavours. The pack effectively communicates that the millet laddus are healthy and made with rich Heritage ghee.
The packaging design for Heritage Truly Good Sweets’ Millet Laddu is a harmonious blend of tradition and modernity.The design incorporates intricate dry fruit patterns and a regal thali motif, evoking a sense of heritage and opulence.The overall aesthetic creates a premium and authentic brand experience while effectively communicating the product's nutritional value.
The unifying elements are the logo unit, gold colour and intricate dry fruit patterns that create a strong brand identity. The design's differentiator lies in the vibrant colour scheme and the visually appealing presentation of the laddu on a royal thali, evoking a sense of luxury and indulgence. The overall design effectively communicates the product’s unique proposition of combining traditional Indian sweets with modern health consciousness.
