The brief was to take inspiration and visual cues from the TVC of Ponds anti- Pollution Face Wash.
The pack design of Ponds Charcoal Scrub of the same range must remind and connect the consumer with the TVC depiction of charcoal ball absorbing pollution and dirt.
Our design solution: Play with transparency and give the exact feel of active charcoal ball absorbing the pollution and dust.
The translucent area allows light to pass thru and bring alive the work action. Formulation of scrub shows through the window helps differentiate scrub from face wash.