Revamp of branding and packaging. The brief was to add Evergreen Romance to the pack and highlight Ingredient story. The criteria was not to alienate the current pack and yet update the graphics to match Rexona's DNA.
The brief was to add evergreen Romance to the pack and highlight the ingredient story.
Sliky soft touch Mood board
soft white silk and creamy texture of ingredient image can be juxtaposed.
Dreamy and magical moments feel. Windy, Slow motion, Soft lens, out of focus these are the camera treatments given to a romantic moment. We have tried to replicate the same in pack.